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Luxury / Lifestyle

Providers of luxury and premium lifestyle products are also expecting a return to growth in Europe from 2022. Generation Z will become more important in the future and will become the strongest group of buyers in just a few years. The alignment of marketing and communications channels is also changing accordingly.

Many companies are not paying enough attention to these customers. Top brands will continue to gain in importance, while many B brands will have long-term difficulties in surviving the competition.

Every brand that wants to be relevant to consumers in the future will have to deal intensively with the issue of sustainability. The credibility and transparency of these initiatives are important. Added to this, top talent will exclusively look for employers in the future who increasingly offer “New Work” concepts and thus a high degree of flexibility.